Snow Fantasy

- BUILDING INDIA’S FINEST SNOW PARK

Entertainment & Leisure

Services Provided

Branding

PR

Media Coverage

Advertising

CSR Campaigns

Outdoor Branding

Challenge

Snow Fantasy, an indoor snow park, needed a strong market entry strategy that would create buzz, drive footfall, and establish itself as the go-to winter entertainment destination.

Insight

A successful launch and sustained brand engagement required an integrated communication approach spanning multiple platforms, ensuring maximum reach and long-term recall.

Solution

The agency developed a 360-degree branding and promotional strategy that included:

Grand Inauguration & Branding Creatives: A captivating launch event that set the stage for a unique entertainment experience.
Press Conference & Media Coverage: Securing prime media placements to amplify brand awareness.
Multi-Channel Advertising: High-impact campaigns across TV, radio, newspapers, online platforms, and social media.
CSR Partnership: A heart-warming collaboration with HOPE – Child Cancer Care Centre, reinforcing the brand’s commitment to social responsibility.
Outdoor & Mall Branding: Strategic placement of billboards, hoardings, and mall activations to create strong visual recall.
PR Campaigns: Storytelling-driven campaigns that positioned Snow Fantasy as an experiential brand rather than just a venue.

Results & Impact

✔ Significant Increase in Footfall – The campaigns generated high visitor engagement.
✔ Established as a Leading Indoor Attraction – Achieved brand recognition within a short span.
✔ Extensive Media & Publicity Coverage – Ensured widespread awareness and credibility.
✔ Enhanced Community Engagement – Strengthened brand image through CSR initiatives.

Result

Integrated Marketing Works – A combination of traditional and digital media ensured a holistic brand experience.
Purpose-Driven Campaigns– CSR initiatives created long-term emotional connections.
Strategic Branding – Consistent messaging across touch-points strengthened brand equity.

Final Thought

This case study exemplifies the agency’s expertise in orchestrating end-to-end brand journeys. By leveraging an integrated communications strategy, Snow Fantasy has successfully transformed into a household name in indoor entertainment.