At Trompet Media, we believe that great campaigns don’t just make noise—they move the needle. But in a world of fragmented media and endless data points, knowing what to measure (and how to measure it) is what separates smart strategy from guesswork.

Whether you’re launching a new brand, amplifying a product, or running a cross-channel awareness push, integrated campaigns require a unified view of performance. Here are the key metrics Trompet Media uses to track and attribute success across multi-channel efforts—and how you can apply them to your next campaign.

Campaign Reach

What it is: The total number of unique people who encountered your campaign across PR, social, digital, and paid channels.

Why it matters: Reach helps you understand the breadth of your campaign’s exposure. At Trompet Media, we analyze reach alongside audience quality to assess how well the message is spreading.

Engagement Rate

What it is: Interactions such as likes, shares, comments, retweets, and clicks—relative to total impressions.

Why it matters: Engagement signals content relevance. We track this across all client-owned and third-party platforms to gauge what’s resonating.

📈 Trompet Media tip: Benchmark engagement against industry norms and past campaigns—not just vanity numbers.

Website Traffic & Source Attribution

What it is: The number of visitors landing on your website, plus where they came from—PR, email, ads, or organic search.

Why it matters: It’s not just who saw your campaign, but who took action. Trompet Media uses UTM tagging and GA4 to link traffic spikes to specific outreach.

Conversion Rate

What it is: The percentage of users who complete a goal—signing up, purchasing, or downloading—after interacting with your campaign.

Why it matters: Conversion is the most direct measure of campaign success. Trompet builds multi-step attribution paths to see which content or channel closed the loop.

Cost per Lead (or Acquisition)

What it is: Total campaign spend divided by the number of leads or new customers acquired.

Why it matters: This metric keeps campaigns efficient and scalable. Our team breaks this down by channel so clients know exactly where their investment is paying off.

Earned Media Value (EMV)

What it is: The estimated monetary value of earned media mentions (PR, influencer coverage, etc.).

Why it matters: EMV helps Trompet Media demonstrate the ROI of PR and influencer strategy—particularly when there’s no direct spend behind exposure.

Brand Sentiment

What it is: Positive, neutral, or negative sentiment expressed about your brand in online mentions and media.

Why it matters: Sentiment gives campaigns emotional context. Trompet Media monitors brand perception in real time—especially useful during launches or sensitive moments.

Share of Voice (SOV)

What it is: How much of the conversation your brand owns compared to competitors.

Why it matters: A rising SOV often predicts market share gains. We use SOV to benchmark brand visibility in both organic and paid spaces.

Message Pull-Through

What it is: The extent to which your key brand messages appear in media coverage, social chatter, and influencer posts.

Why it matters: It’s not just about being mentioned, but how you’re being talked about. Trompet Media conducts qualitative audits to assess message consistency and impact.

Customer Lifetime Value (CLV)

What it is: The projected revenue a customer brings throughout their relationship with your brand.

Why it matters: Integrated campaigns should attract not just more customers—but better ones. We connect campaign data to CRM insights to understand long-term value.

At Trompet Media, we don’t just launch integrated campaigns—we measure what matters. These metrics are the foundation of our data-driven approach, helping brands understand not just if their campaign worked, but why.

If your team is ready to go beyond impressions and build campaigns that drive measurable impact, we’d love to talk.